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全球化的无界零售还有多远?Roca、京东联手布局卫浴电商新时代

时间:2017-11-10 08:10 来源: 作者: 点击:

??北京,11月7日 昨日(11月7日),西班牙百年卫浴领导品牌凯发集团Roca与我国电商巨子京东战略协作暨Inspira英佩拉新品上市发布会在京举行。此次协作,旨在强强联手,促进中欧交易,共创电商途径协作的新高度,迎候无界零售转型和全球化年代的到来。西班牙驻华***经济商务处一等经济商务参赞裴思乔,Roca我国区总经理安懂事,京东集团副总裁、京东商城居家日子工作部总裁辛利军,京东商城居家日子工作部家具建材部总经理赵丽娟,NOA规划工作室首席规划师英佩拉系列的规划师Yin Yu,闻名规划师史南桥到会了此次发布会。

西班牙驻华***经济商务处一等经济商务参赞裴思乔表明此次战略协刁难中欧交易的重要意义

??无界零售协作推进中欧交易

??跟着泛90后等新式消费集体的兴起,用户的需求、购买行为、交流互动方法都在改动,消费者越来越重视本身特性的表达,对产品和零售提出了更高要求。品牌期望经过建立一起的商业场景,在碎片化的交际生态中有用触达方针消费集体,供给更好的消费体会。在京东看来,下一个10年到20年,零售业将迎来第四次零售改造。这场改造改动的不是零售,而是零售的基础设施。零售的基础设施将变得极端可塑化、智能化和协同化,推进“无界零售”年代的到来,完成本钱、功率、体会的晋级。

??Roca作为首先与京东达到战略协作的欧洲百年卫浴品牌,表达了对无界零售新年代理念的认同。我国区总经理安懂事先生表明:“Roca一向以为,我国在互联网年代开展十分敏捷,我们很早就看到了电子商务范畴的商场时机,并调整在我国的战略,更多地在零售及电子商务上进行布局,此次期望经过和京东的协作,可以创始卫浴电子商务新的形式。”

Roca我国区总经理安懂事表明Roca将与京东进行深化协作

??Roca我国区总经理安懂事与京东集团副总裁、京东商城居家日子工作部总裁辛利军正式签署了战略协作协议。辛利军先生表明:“经过本次战略协作,Roca和京东将达到高度的协作一致,为国内消费者带来更多世界闻名品牌的高品质产品,以及更夸姣的日子体会,两边接下来也会在品牌建造、产品立异等范畴打开更深化的协作。”

京东集团副总裁、京东商城居家日子工作部总裁辛利军介绍两边协作内容

??无界创意Inspira系列新品网上首发

??本年Roca带来了其诚意之作Inspira英佩拉系列,将艺术与日子完美结合,并在京东独家首发。立异极致薄陶技能的杰出运用,5mm薄陶的极致感官规划,让Inspira英佩拉系列产品打破传统定式,创始全新的局势。

??改造的产品以及对新商场新途径的不断开辟,表明晰Roca在全途径上发力的决计。互联网年代,以移动互联为主要内容的新形式不断涌现。最好的品牌不是只要宣扬,本身的文明沉积也是品牌安身的至要要害点。Roca此次拓展线上出售途径,期望给消费者带来更极致的购物体会,一起迎候新零售转型和全球化年代的到来。

??关于Roca:

??作为领导全球的卫浴品牌,Roca百年以来传承欧洲规划精华,聚集世界顶尖规划大师,交融全新科技,供给品质杰出和环保的产品。Roca产品广泛170个国家及区域,成为深受消费者喜欢的卫浴品牌。

??Roca以立异、规划、环保和重视日子品质为品牌中心价值,在巴塞罗纳建立全球规划中心和立异实验室,一直坚持技能和规划立异。Roca乐家与很多蜚声世界的规划大师,如如赫尔佐格和德穆龙(Herzog De Meuron)、莫内欧(Moneo)和奇普菲尔德(Chipperfield)协作,以时髦规划立异卫浴潮流。Roca乐家更是环保前锋,长时间努力研制及出产节能及节水产品,取得全球消费者的支撑和喜爱。

??一起,Roca也努力于在世界范围内全方位推进运动工作的开展,向消费者宣扬健康的日子方法,协助很多家庭建立健康日子理念。2017年,Roca再度资助上海劳力士大师赛,成为荣誉资助商,既为助力运动员们大师级的超卓表现,更是Roca关于大师品质重视的表现。

??Roca Joins Handswith JD.COM, Starting A New Era of Sanitary E-business

??(7th, November,Beijing) On 7th November, the centennial leading bathroom brand, Roca, signed astrategic cooperation agreement with China’s e-commerce giant, JD.COM to foster mutualbusiness development. The press conference was held in Beijing JD headquarter, with strategiccooperation and new Inspira series online launch, The cooperation aims at promoting China-E.U. trade,creating a new level cooperation with e-commerce platform to welcome thearrival of unbounded retail transformation as well as enhance globalization.Sergio PérezSaiz(Head Economic and Commercial Counsellor of Economic and Commercial Office,Embassy of Spain in Beijing ), Emilio Salazar( General Manager of Roca China),Lijun Xin(vicepresident of JD.com and president of JDHome and Life), Zhao Lijuan(General Manager ofFurnitureDepartment, JD Home and Life) ,Yin Yu(seniordesigner of NOA design studio) and Nanqiao Shi (well-known designer) attendedthe conference.

??Boundless Retail Cooperation to Promote China-E.U. Trade

??With the emergenceof post-90s consumer base, the end-user demands, propensity and mode ofcommunication are changing towards the fulfillment of self image.Consumers aremore focusedon the expression of their own personality, thus put forward higherrequirements on products and retail. Brand****pect to establish unique businessscenarios to effectively reach the target consumer group in the fragmentedsocial ecology and provide a better consumption experience. In JD.com’s view, the retail industry will face up to the fourth retailrevolution in the next 10 to 20 years, which will change the entire retail infrastructure.The retail infrastructure will become extremely plasticized, intelligentized ,and coordinative, together promote the arrival of “Boundless Retail” to achievethe upgrading of cost, efficiency, and experience.

??As the leadingcentennial brand to build up strategic cooperation with JD.COM , Roca  expressed the recognition of the new eraconcept of the unbounded retail. “Roca believes that China is developingrapidly in the Internet era, we’ve foreseen the market opportunities in thefield of e-commerce and adjusted our strategies in China, focusing more on theretail and e-commerce layout. Through the cooperation with JD.COM, we hope that wecould start a new mode of bathroom e-commerce business,” said by Emilio Salazar, the general manager of Roca China.

??Emilio Salazar ,General Manager of Roca China, and Lijun Xin, vice president of JD Group and president ofHome-Life of JD.com , officially signed the strategic cooperationagreement. Xin also expressed: “Roca and JD.COM will enhance project value and reach an agreement through this strategic cooperation.Bring more international high quality products as well as better lifeexperience to Chinese consumers .In the near future, JD.COM  and Roca will further cooperate  in brand building, product innovation, andother related fields.”

??Boundless Inspiration, launchednew Inspira Series online

??Roca brought itssincere craft this year--- the Inspira series, which combine the art and lifeperfectly, and exclusively launched via JD.COM. The excellent application ofinnovative fine-ceramic technology and the extreme 5mm fine-ceramic sensorydesign has made the Inspira series breakout the traditional pattern and createa new state of era.

??The innovativeproducts and the continuous development of new market channels indicatethe ROCA’s determination on developing omni-channel. In the Internet era, newmodels which take mobile interconnection as the main content, continuouslyappears. Except for brand promotion, the cultural deposit is another vital point. Rocaexpanded the online sales channels and hopes to bring a more extreme shoppingexperience to consumers to drive out our arrival of the new retail transformation and the eraof globalization.

??About Roca:

??As the leadingglobal bathroom brand, since hundred years, Roca inherited the European designessence, gathered the world’s top design masters and integrated newtechnologies to provide excellent quality and environmental protectionproducts. ROCA s products have covered 170 countries and regions all over theworld, becoming a popular leading brand in the global sanitary-ware industry.

??Taking innovation,design, environmental protection and quality of life as core values, Rocaestablished a global design center and innovative laboratory in Barcelona, andit has always adhered to the technology and design innovation. Roca cooperateswith a number of internationally acclaimed designers, such as Herzog DeMeuron, Moneo and Chipperfield, to innovate sanitary new trend by fashion design.Roca is a pioneer in environmental protection, dedicating to researching andproducing energy-saving and water-saving products for a long time, which hasgained support and favor from worldwide consumers. 

??At the same time, Roca is also committed to promoting the global sportsin all aspects around the world, advertising healthy lifestyle to consumers,and helping families to build up healthy life concept. In 2017, Roca onceagain sponsored the Shanghai Rolex Masters as a prestige sponsor, not only helpingthe outstanding performance of the sports masters, but also presenting Roca’sappreciation for the master quality as well. 

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